Jarrod C. Moses

President, Founder and CEO
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Jarrod Moses is a visionary leader in the entertainment, sports, and brand marketing industry, transforming the way global brands connect with culture. As the youngest President in Grey Advertising's history, Moses went on to found UEG, pioneering innovative campaigns for industry giants like Unilever, Pernod Ricard, P&G, Samsung, ASICS, PepsiCo, General Mills, and AT&T. His groundbreaking work has earned him some of the industry's highest honors including Emmys, Platinum Records, Cannes Lions, and Effies.
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Moses has worked with some of the biggest icons of our time, collaborating with megastars like Rihanna, Mark Wahlberg, Queen Latifah, Taylor Swift, Drew Barrymore, P!nk, Bruce Springsteen, J. Lo, and The Kardashians, alongside powerhouse entities like ROC Nation, Warner Bros., Disney, Viacom, and multiple private owners of teams, producers, and global festivals. His visionary approach has made him a trusted architect of cultural relevance for brands and talent alike.
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In 2022, DJE Holdings, tapped Moses to lead its Entertainment, Culture & Sports division, along with its Influencer/ Creator offering expanding the agency global reach by fusing cultural influence with strategic brand imperatives. His ability to anticipate industry shifts and connect brands to the pulse of culture has solidified him as an industry vanguard.

Beyond his professional impact, Moses serves as an adjunct professor of marketing at Columbia Business School, shaping the next generation of industry leaders. He also contributes to the Board of Riverside Church youth basketball program and co-founded the renowned New York Comedy Festival, further demonstrating his commitment to fostering talent and community. Most recently, Jarrod was honored with the prestigious 4A's MAIP Award as a leader who challenges the status quo and pioneers industry transformation by championing diverse cultural voices.
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