UEG and JB Smoove launch a micro-ad agency, The First Darrin, designed to bring bold, comedic storytelling to brands.

UEG Wins AdAge's Sports and Entertainment Agency of the Year

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Center

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Center

Popeyes and Hot Ones: Limited-Time Menu Packed with Fiery Levels of Flavor

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Center

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Ludacris Invites Chingy — and a Rapping Goat — Over for the Ultimate Super Bowl Party in Frank’s RedHot Ad

Center

Frosted Flakes remixes ’90s jingle to reintroduce Tony the Tiger

Center

Kellogg's: 'Hey Tony!'

UEG Wins AdAge's Sports and Entertainment Agency of the Year

UEG and JB Smoove launch a micro-ad agency, The First Darrin, designed to bring bold, comedic storytelling to brands.

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We are a sports & entertainment agency.
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Our belief is that audiences are driven by passion,
not demographics, and to capture their attention,
you must tap into what truly moves them.

Case Studies

Frosted Flakes® and J.I.D Team Up to Encourage Teens to Unleash Their GR-R-REAT

Frank's Red Hot

Frank's Redhot Makes a Superbowl Move with Ludacris

Kith Treats for Kellogg’s Frosted Flakes Debuts as a Limited Collab

Popeyes Unleashes Horrific New Menu Inspired by ‘Five Nights at Freddy’s 2’

Vaseline teams up with Amanda Batula for Loverboy collection

Doritos Teleports Fans Back to 1987 in a Stranger Things Link-Up

Capabilities

UEG Sports

Entertainment Partnerships

Celebrity, Athletes & Influencers

Communications

Creative & Content

Experiential

Insights

Mar 16, 2026

The Oscars: Where Culture, Content, and Brands Converge

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