Tums: Prop Bites

UEG brings Tums to the big screen for football's biggest night! 

With the help of comedian Desus Nice, Tums teamed with DraftKings for snack-punned play on prop bets, asking people to place free bets on food-related questions like how many pizzas will be delivered before halftime, or will hot wings be the most popular spicy-food choice of the game. In a series of spots and social posts, Nice hypes the free-food bets: “Get that chedda! Score that dough!” All you have to do is register for a free DraftKings account.

During launch week, the campaign drew over 17k participants for Prop Bites and 585M+ earned impressions!