Insights

The highly anticipated Oscars will  broadcast this Sunday on ABC. The annual Academy Award telecast consistently ranks among the highest-rated programs on television, rivaling even some of the most-watched NFL games. Each year, it promises unforgettable moments that capture global attention and international press coverage. For brands looking for eyeballs and breakthrough moments in culture, partnering with this global platform should be considered.  While traditional methods like purchasing commercial time during the telecast are effective, they may not be feasible for every brand due to their high cost. Let's explore a few examples of strategic approaches to leverage this telecast, irrespective of a brand's budget constraints.

‍For brands looking for an easier, “stuntier”, and cost-effective way to partner around the Oscars, exploring the peripheral events leading up to and integrated into the telecast experience for attendees is a sure way to garner attention around your brand.

In the weeks leading up to the telecast, there are Oscar nominee luncheons and celebrity events galore. Event sponsorships, experiential activations, gifting suites and swag bag tactics are available throughout .Brands can align themselves with charitable causes supported by the Oscars, such as diversity, inclusion initiatives or environmental sustainability efforts.  In addition, The E! network dedicates itself to the Academy Awards. On-air brand partnerships across their linear and digital platforms can be devised.

Another great broadcast opportunity that brings to life the energy of the Oscars is The Jimmy Kimmel Show. The show shoots directly acrossHollywood Blvd. from the Dolby Theater - home of the Oscars – and even if Jimmy is not hosting, there are bespoke integration and custom content opportunities available before and after the telecast.  

At UEG, our experience runs deep with this annual Academy Award program. We’ve been approached by brands looking for red carpet bleacher seats to full 360 integrated campaigns leveraging the Hollywood moment. We even once arranged for a fast-food brand’s new signature menu item to be delivered to an Award show wrap party. This stunty activation tactic generated 25 million+ in earned media impressions and international press – and, needless to say, excited all the celebrities!

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There are creative strategies and tactics for every brand narrative and goals, and we welcome the conversation to discuss next year’s Academy Awards with you. Enjoy the show!