Adobe: Make the Cut

It’s just you, Adobe Premiere Pro, and an hour of raw footage from a video shoot with Imagine Dragons. Could you make the cut?

To celebrate the program’s 25th anniversary and help Adobe bring fans to a whole new level of creative power, we partnered with Imagine Dragons and challenged fans to create the music video for the band’s smash hit, Believer. Turns out plenty were up for it, 10,000 in fact, from 28 different countries.

The winning creator took home eternal bragging rights along with a cool $25,000, and Adobe snagged over 1.5 billion impressions across all earned and social platforms. Most importantly, the campaign created over 13,000 new Adobe Premiere Pro users.

Think we made the cut? Better believe it.