Holiday

Making Portal famous in time for the holidays with JLo and Kim K.

Description

“Make Portal famous,” they said.

If you insist. We launched the Facebook Portal campaign with the astronomical star power of Jennifer Lopez and Kim Kardashian West, a one-two punch of clout and relevance that blew initial expectations to the moon.

We leveraged the two superstars’ love of the holidays to reach our audience on a grand scale with an engaging, three “episode” demonstration of Portal’s ability to keep friends and family connected. As an added bonus, fans of JLo and Kim K were treated with a humorous glimpse into the long-time friendship the two share – with cameos from baseball icon Alex Rodrqiguez.

So, did it work? Well, we tripled industry standard engagement rates, garnered 82% positive sentiment on 50MM+ views, and sparked an increase of 51% in follower growth on Portal’s owned social channels.